ScalED THE TEAM 5X, DROVE 3X BUSINESS GROWTH and expanded operations into 10 countries

Camille, CEO at AppASO, Paris

context

Camille founded AppASO, a digital consulting agency specializing in ASO, media, retention, and performance marketing, partnering with clients like Sézane, AXA or Crédit Mutuel.

Challenge

As the agency grew its client base, Camille found herself deeply involved in every aspect of operations and execution—leaving little room to focus on strategy and scale her business and team.

Objectives

  • Clarify and refine AppASO’s positioning, product offerings, and operational structure to enhance scalability.

  • Transition from an execution-heavy role to a strategic leadership position, empowering the team to take ownership while exploring new avenues for business expansion.

Results

  • Camille transitioned from execution to strategic leadership, implementing a scalable operational model and redefining AppASO’s product offering.

  • She restructured her team, scaling from 3 to 15 members, tripled revenue, and expanded operations into 10+ countries.

Roadmap

In one year of coaching and ongoing partnership acting as a Learning and Talent Advisor, we tackled three key stages:

    • Defined a one-year growth vision, identifying the types of clients, engagements, and opportunities that would drive AppASO’s expansion.

    • Analyzed operational inefficiencies, assessing workflows, decision-making processes, and execution gaps that slowed growth.

    • Identified the team structure needed, mapping out key roles to streamline execution and create a scalable operational model.

    • Audited her calendar, identifying tasks her team could take over but weren’t due to lack of strategic delegation.

    • Explored how her being reluctant to give out control of execution and other repsnsbailities he ideas that limited delegation, addressing control tendencies that prevented team empowerment.

    • Designed a team organizational structure, shifting from reliance on external suppliers to building an internal, scalable team. Identified the profiles to onboard.

    • Explore structured conversations and dialogues to guide her team in performance management, career development, and taking on higher-level responsibilities to drive growth and expansion.

key Insight

Building a scalable business starts with coaching your team and structuring systems that free you to focus on high-impact opportunities. The time invested in team development and upgrading your processes is the foundation for long-term success and strategic expansion.

“When I started coaching, I was in the post-launch and operational phase with clients. I was handling all aspects of AppASO on my own, with only two freelancers and an apprentice on my team. Scaling was a challenge.

Susana’s support helped me define AppASO’s foundations strategically, focus on the key areas where I could free up time to accelerate growth and recognize the need to expand and coach my team to sustain that growth. Today, we have a team of 15, and our revenue has tripled.

Her approach is practical, easy to implement, and delivers quick results. I went from thinking alone to having her as a sounding board to challenge my ideas, playing a crucial role in AppASO’s growth.

- Camille, CEO at AppASO, Paris

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