Facing the decision of which contract to accept next, Rob - previously an independent consultant - decided to develop his own business.

He adopted new behaviours to create and execute yearly, quarterly and monthly strategies; craft his product offering, and define and reach his target customers.

He has expanded his client base overseas and had become the key UK ambassador for the US leading software company in his industry.

“It’s hard graft when you start a new business. The journey can be lonely, and Susana is there for you – as someone who brings fresh thinking and perspectives and challenges you to do more. She has helped me rise above the day to day noise to reach the 10,000ft level and made me think in a different way. Susana provides ideas that I haven’t the headspace to look for, and she has helped me in focusing on the key messages that my audience wants to hear. I’ve transformed the way I approach conversations with customers, prepare for meetings and organise monthly and quarterly plans to focus on my targets.”